From the hundreds of marketing strategies & lead-gen funnels I’ve built, I want to share with you some tips for creating a successful marketing strategy.
Your marketing strategy is based on how your prospects buy from you. a.ka. “Customer Journey”
This may sound obvious but let me dissect this further to show you what I mean.
Most of us know about the “Traffic/ Awareness, Consideration/ conversion” and “ Loyalty/ Sales” Marketing Funnel.
But after businesses start to receive traffic, they encounter a bottleneck at the “consideration” and sales stage.
And here’s why:
The consideration stage at least 30 % of prospects check out your reputation and authority online BEFORE they even show up for their appointment.
So If you have great testimonials, and 5-star reviews, this is not the time to be modest.
Make sure to amplify them everywhere! Put them on your website above the fold, and add them to your signature in your email, and social media profiles. With LinkedIn, make sure to request testimonials from past clients. This will show up on your LinkedIn page.
Once your prospects start “Googling” your name, your LinkedIn profile with show up, along with your other Klout-worthy online channels.
If possible, get video testimonials from clients- this is great for social proof as well as SEO.
This will get your audience to buy faster. I’ve found that the last email converts about 15% more prospects than the first email.