Fail-proof launch strategy to get new buyers
Launches can be overwhelming. We know! At Silicon Beach Academy we do them A LOT.
So how can you prepare?
Here’s a checklist to help you get started!
Your Launch Recipe, Roughly in Order
4 – 12 weeks from Launch
• Set up your private beta, if you plan to do one.
• Take customer feedback & churn, churn, churn! Don’t have to do everything they ask, however, but keep in
friendly contact! Update them on what you’re doing.
2 – 6 weeks from Launch
• Create and put online a Coming Soon page. It can be as simple as some text and an email form. Tell the Pain Story.
Ask people to sign up for the list for more information.
• Start talking about your customer’s pain & money. Explain why you’re working on something. Use every bullhorn
you have at your disposal, even if you don’t think your Twitter followers/blog readers/book club are your audience.
• Share sneak peeks screenshots, content, or results, at least once a week. Again, unless your blog is about
daycare and your product is about tantric sex, do not worry about audience mismatch.
• Ask people to join the mailing list every time. This is part of your announcement, every sneak peek.
1 – 2 weeks from Launch
• Announce your launch date. Give people an idea of what to expect and when. Pimp your list.
• Write your beta testers/readers/early adopters. Thank them. Tell them you are launching soon, and ask if they
have anything they’d say to potential customers. Reward them with free stuff.
• Put your product online. Test it. Try the purchasing process. Get your friends to test it. Ask your beta testers to try
it again, too. Don’t announce yet. Let it sit a couple of days.
• Write and send out three announcement emails. Also tweet, blog, etc, anything you can do. Tell the Pain, Dream,
and Reason stories! Don’t say “We launched!”, say “You know that pain? Let us help you solve it.”
Some Launch Tactics At Your Disposal
• put a new feature, component, chapter, etc. online
• write a blog post or other content to attract your
customers
• send a (personalized or mass) email to your
customers with tips or new goodies
• explain your Pain Killer or Money Multiplier to a
potential customer
• tweet about your product, straight up or in a
conversation
• post teasers about the upcoming product (or a
new feature, free content, etc.)
• comment and mention your product on a related
blog (without being a douchebag!)
• mention your product in relation to something
you’re working on, on your blog
• sweetly answer a customer email you’ve
procrastinated on, avoided, or forgotten
• ask your existing customers what you can do to
make them happier
• ask your existing customers if they’d recommend
your product to others
• tell somebody you know about your product
• invite people to join your email list for free goodies
or other good reasons
• write an email to your list
• offer a free online chat or teleclass that will appeal
to your potential customer base, or on how to use
your product
• ask your friends, family & acquaintances if they
know anyone who could benefit from your product
• offer to guest post on a blog that reaches your
audience, about a topic they care about, related to
your product
• create an affiliate program & recruit affiliates to
help bring in new customers and spread the
wealth
• asking a blogger in your field if they would like to
try your product for free, in exchange for a review
• cold-call potential customers for a chat
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