How to get 8 meetings a month with targeted prospects
Lead generation is pointless without an irresistible offer.
Here’s how our agency makes money with an offer anyone on the planet would say yes to:
I have divided our offer creation process into 3 parts:
-Specialize and Optimize
-Creating a no-brainer offer
We used this exact process to go from $0 to having 6 figure clients
A) Specialize and Optimize
1) Specialize
Choose a specific industry:
Go through your previous case studies
Find the companies that:
-Got the best result
-Made you the most profit
Pick the niche they belong to
2) Optimize
List the greatest problems you solved for them
For example:
If you manage FB Ads, you increased their:
-Brand awareness
-Conversion rate
If you design websites, you improved their:
-Brand impression
-Conversion rate
But what if you don’t have previous case studies?
In that case, you have 3 options:
(We prefer the 2nd or 3rd option because it is quicker.)
1. Work for free
2. Decide to work with a potential contractor once you receive a new client,
and use his/her case studies. ( We talk more about commissions and pricing with this in more detail and how to actually find the right contractor who has experience in your niche from our immersive training program.. Find out more here,
3. Borrow case studies
How to borrow case studies?
Call up your competitors and ask them to use their case studies to bring clients…
You get your finders fee + a client
* In our course, we show how to easily you can find a niche and find a client.
For example:
Your competitor managed FB Ads for Walmart
Use the case study to bring in Amazon or Target
Let’s say the competitor charges $600,000
You get your finders fee of $30-60k
And you get a new case study of Amazon
B) Creating a no-brainer offer
What’s a no-brainer offer?
Reduce the client’s risk so much they have no other option but to say YES
Keep the offer simple: This is what you pay. This is what you get.
Now you move them through a series of emails
Example: You’re a Digital Marketing Agency
First three emails with 10 days :
Intro, tips, how you can help them with the call to action of intrigue/ interest
“Would this be something you’d be interested in? ”
Goal:
8 meetings in 1 month from Cold Email. LinkedIn Outreach
How: ( Not a meeting, just a response.
Once you receive a response, then email them with a time to meet.
( See the previous post on Interest-based emails)
You can always hire people to do the work for you.
This is less than 10% of what we teach inside: our Lean Mean Sales machine 6-weeks training.
Hope to see you there!
Find out more here
or reach out directly at info@siliconbeachacademy.com