What is the best call-to-action for cold emails to get meetings scheduled
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What IS the best CTA for cold emails?
We’ve done all of the testing for you, and all you have to do is take the action on our results.
Before we dive into some next-level number crunching, here’s a quick explanation of how we get our data at Silicon Beach Academy.
Before we dive into some next-level number crunching, here’s a quick explanation of how we get our data at Silicon Beach Academy.
For this report we analyzed over 250, 000 emails, specifically looking at their call to action (CTA).
1. We analyze sales interactions including everything captured by our testing for meetings, phone calls, and emails. We wanted to see what elicited a positive outcome, meaning a meeting booked in the next 10 days.
1. We analyze sales interactions including everything captured by our testing for meetings, phone calls, and emails. We wanted to see what elicited a positive outcome, meaning a meeting booked in the next 10 days.
2. We then grouped effective CTAs into three buckets for this analysis:
(1) Specific CTA: Asks for a meeting using a specific day and time
Example: Are you available to meet on Tuesday at 4 pm?
(2) Open-ended CTA: Asks for a meeting, but it’s open-ended
Example: Do you have time next week to meet?
(3) Interest CTA: Asks for interest, not a meeting
Example: Are you interested in learning more about X?
3. From there, we analyzed two scenarios: cold emails and in-deal emails.
Let’s start by acknowledging that the body of your email has to provide solid context that makes your closing CTA irresistible. A powerful CTA is simply the final step to an un-ignorable email.
The envelope please…
The envelope please…
And the winner is..
The Interest CTA is the highest-performing call to action for cold emails !!!!!
This reflects a new and highly effective approach to prospecting: selling the conversation, not the meeting.
Prospects view giving you time as a loss of resources – so they’re much less likely to agree to your meeting.
Prospects view giving you time as a loss of resources – so they’re much less likely to agree to your meeting.
Once you get the nod that they’re interested, then you can move toward setting a meeting with a time frame.
The Specific CTA, which asks for a meeting with a specific day and time.
This tactic more than doubles meetings booked, from 15% in the cold email stage to 37% in the deal stage.
They’ve already decided to meet with you, so their interest is established. That’s why you need a direct approach that gets straight to the point.
This technique works because removing friction helps your buyer make decisions faster.
You have to confirm a time and ship the calendar invite before your buyer gets distracted or changes their mind.
It’s exactly why Amazon has a “Swipe to purchase” option. They know that removing barriers increases the number of buyers who get to the order confirmation page.
Hope you got a lot out of this post!
This technique works because removing friction helps your buyer make decisions faster.
You have to confirm a time and ship the calendar invite before your buyer gets distracted or changes their mind.
It’s exactly why Amazon has a “Swipe to purchase” option. They know that removing barriers increases the number of buyers who get to the order confirmation page.
Hope you got a lot out of this post!